Advertising agency is a firm which creates promotional ideas, develops marketing plans and other promotional tools for its client to persuade and manipulate the target customers. Having an effective advertising activity requires a lot of time and effort from an organization. Hence most of the organizations outsource its advertising activities to other companies. An Advertising agency Ottawa can take care of other activities of an organization as well i.e. marketing, brand building and sales promotion. Besides, major services of an advertisement agency include doing market analysis, developing media & advertisement plans and executing them.
There are following categories of ad agencies:
Full service agency: It facilitates media planning, copywriting, websites design etc.
Modular agency: In this, an advertiser outsources its works and tasks to different agencies according to their compatibility.
In house agency: Some companies want to have a close vigil on their advertising and customize their advertisement as per requirement. Hence, they set up their own agency. Here, one can distinguish between an advertising department and in-house agency. In in-house agency, an advertiser can undertake works from some other clients, if it desires.
Specialist advertising agency: Some agencies can undertake assignments in some specified area since they are expert in it.
Creative boutique: some agencies do not undertake work in all the area of advertising. Rather they choose some creative and innovative areas like artwork, copywriting etc.
Interactive agencies: They promote advertisements through online, mobile phones etc.
Social media agencies: They adapt the method of promoting the brand through social media websites, blogs, microblogs, discussion forum etc.
Search Engine Optimization (SEO) firms are also recognized as ad agencies in recent times due to creation of ads and media purchases. Besides, these agencies have some functions such as account planning, marketing research, selling advertisement space, creative writing etc.Toronto is the largest city whereas Ottawa is the capital city of Canada. The cities are one of the primary business hubs in the country and provide enormous opportunities for ad agencies. Advertising plays a vital role for Canadian government to inform about its policies, welfare scheme, programs, safety measure and environment. In the year 2010, operating revenues in Canada was $7 billion for advertising and other services related to it, with a rise of 2.2% from the previous year. A total of 58.7% of the revenue generated was contributed by Ontario province in which the cities of Toronto and Ottawa are situated.
Recently, some of the major advertising industry trade associations in the country declared a framework for industrial self regulation in respect to Online Behavioral Advertising (OBA). Besides, several other measures are adopted by government from time to time to keep up the momentum of the industry. Hence advertising agencies in Ottawa and Toronto is consistently growing through adaptation of innovation and latest technology.